Travel behaviour change and climate change: communicating better
Tyndall Manchester would like to invite you to attend the next talk in our seminar series on “Travel behaviour change and climate change: communicating better” by Dr. Kate Pangbourne.
The need to address over-reliance on car-based personal transport remains a significant problem in most parts of the developed world. Too much car travel damages health in several ways- directly by air pollution and indirectly by creating urban air pollution. The emissions from petrol and diesel engines also increase the level of greenhouse gases in the atmosphere and thus transport is heavily implicated in climate change.
In this talk, I will introduce the work of the ADAPT project, funded by EPSRC through the Living with Environmental Change challenge fellowship programme. The ADAPT project aims to create tools for creating effective personalised motivational messages for travel mode shift as a contribution to supporting individuals to adapt to the effects of environmental change. Improving mode shift will support efforts to mitigate the impacts of such change.